Google has never failed in surprising their customers with their new and innovative ideas. Though their labs have already got magnificent web products, yet they have come up with another one, something which is truly astonishing and is currently meant for mobile platform. Its called Google Goggles.

What does Google Goggles do?

The app performs an image scanning of any picture you take using that app. It uses technologies like OCR (Optical Chracter Recognition) combined with some other pattern and image recognition technologies. How and when to use this app is quite simple. When you know the name of something and want to look up its image, you go to Google Images. If you are looking at something and want to search or find more info about it, you use Google Goggles. It would take a snapshot of the thing (could be any symbol, place or drawing) and would give you some related information which could help you learn more about it. You can search or find out more about your favorite book, DVD or gadget by just taking a simple snapshot using this app.

In the coming years, they might take a step further and revolutionize this technology to an extent where it will be able to search and recognize faces. Imagine if this happens that you take a snapshot of your friend using Google Goggles, it scans it and immediately provides you with a link of their twitter, facebook and other social site acoounts. Wouldn’t that be a cooler way of searching people rather than by their name and Email addresses?

What else it can be used for? Countless stuff. Even if you saw some wild, unknown stuff in your dream last night, you could draw it on a paper and take its snapshot. Goggles might help you out to find more about it

Currently the application is available only on Android platform, but it has been announced that it would be available on iPhone and other platforms too.

Here are some demo videos of Google Goggles.