The just concluded press conference held in San Francisco had the usual music related announcements,  (new iPod touch, nano and shuffle)but Steve Jobs took the opportunity to fire a parting shot across Google’s bow.

Steve Jobs just pulled out the world famous “one more thing” for nothing other than… a new Apple TV. It’s now a streaming-focused device (as we predicted months ago) in a small matte black enclosure.

Features include:

• It has HDMI,
• Ethernet,
• optical audio,
• and USB plugs around back,
• and of course 802.11n for the cable-averse,
• there’s no local storage, which makes this thing an entirely different beast than old Apple TVs, relying entirely on the “cloud” for content.
• Those new streaming HD TV rentals from ABC and Fox will be a mere 99 cents,
• while first run HD movies will be a less thrilling $4.99.
• Other services include Netflix, YouTube, Flickr, and Mobile Me, along with Rotten Tomatoes integration in the movie catalog.
• You can also stream from your computer, if you miss those old hard drive-sourced days of yore,
• but iOS 4.2′s AirPlay also enables streaming from an iPad straight to an Apple TV for something much more surreal.

The best news? Apple will start shipping this baby four weeks from now for $99.

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